Felipe Oliveira Baptista was born in 1975 on the Portuguese Atlantic archipelago of the Azores. He graduated from Kingston University in London, where he studied design and fashion design. Thereafter he worked for Max Mara, Christophe Lemaire and Cerruti. In 2003, he founded his own label and now lives and works in Paris with his wife and two children. In 2005, he was invited to show in the official calendar of Couture for the first time. His collections have been sold in stores such as Colette and Galeries Lafayette in Paris and Podium in Moscow. He is a member of the Chambre Syndicale de la Haute Couture. In 2010 he was appointed creative manager of Lacoste. In 2014, Felipe Oliveira Baptista stopped his ready-to-wear line for his brand.